A business brand is an identity, a marker that sets business products and services apart and is easily identified through logos, messages, colors and treatment of customers. Brand activation is one of ...

Spending on brand activation marketing in the U.S. rose 5.5% in 2015 to more than $560 billion, accounting for almost 60% of advertisers’ budgets. This year, brand activation is expected to grow 6%, ...

Spending on brand activation marketing in the U.S. is projected to top $595 billion in 2016, according to the Association of National Advertisers. Such spending rose 5.5% in 2015 to more than $560 ...

The last decade fundamentally transformed marketing and the marketer’s toolkit. With over 7,000 marketing technologies across an ever-growing number of categories, marketers have solutions for ...

Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs. Sacramento, California-based Grin has built a creator management ...

Statisticians aren’t sitting cross-legged in labs, running complex algorithms on Papa John’s Super Bowl sales. A supercomputer isn’t littering the floor of a scientist’s basement, crunching ...