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Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

NEW YORK--(BUSINESS WIRE)--PartnerCentric, a leader in performance-driven affiliate marketing, launches two powerful enhancements to its FUSE suite. Now fully compatible with Adobe Experience Cloud, ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today released its 2018 online shopping data for Cyber Monday and the holiday week overall. Cyber Monday is projected to hit $7.9 billion by the ...

In this special feature, ZDNet examines how advances in AI, visualization and cloud technology are shaping modern data analytics, and how businesses are addressing data governance and a potential data ...

As a brand, Adobe is synonymous with creating multimedia software like Photoshop, Acrobat, Illustrator, Premiere Pro and After Effects. In 2009, Adobe ramped up its online marketing and analytics ...

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).

A Kellogg team has once again come out on top at the Adobe Digital Analytics Competition. One-Year students Alex Bourdeau, Yajur Kapoor and John Elder, all ’15, bested 66 teams to take first place in ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

MUMBAI: Razorfish Global, part of Publicis Groupe, has acquired Sydney-based 2DataFish, the Adobe data analytics and marketing optimisation consultancy in Australia and APAC. The acquisition ...