In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art supplies "missed the mark." ...

Capping a decade of achievement, the Best Apple ads of 2025 run the gamut from emotional tributes to playful satire.

Apple Inc. (NASDAQ:AAPL) reported a record-breaking fourth quarter, with CEO Tim Cook predicting an even better first quarter. Despite the iPhone 17‘s initial demand, the company surpassed analyst ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Long story short, Cook isn’t leaving Apple any time soon, per a report from Bloomberg. This meshes with the news of Williams’s retirement: Williams is 61 and has worked at the tech giant for 27 years, ...

Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run that began after the death of co-founder Steve ...

Tim Cook’s looming retirement caps a 14-year run defined by record growth and disciplined execution. Justin Sullivan/Getty Images Some observers suggest Cook, 65, may not step away entirely, but could ...