Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number ...

Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display ...

Mobile marketing platform AppLovin has acquired app header bidding solution MAX Inc for an undisclosed sum. MAX provides a platform for advertisers to bid on a publisher’s catalogue. As part of the ...

The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a ...

SAN FRANCISCO--(BUSINESS WIRE)--InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering ...