While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a ...

Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented reality is increasingly making a name ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...