Getting your business blog noticed gets easier when you learn how to help people find it. Google search results contain descriptions below them. People reviewing the results decide whether to click a ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

We all know an editorial calendar will keep our business blog on track, and focus our marketing on message but what sort of blog posts do we populate the editorial calendar with? In this post I’m ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why ...