When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Bodyform/Libresse Libresse/Bodyform is known for its taboo busting adverts, and its ...

Joan London’s Kirsty Hathaway explains why the latest Bodyform campaign explores women’s health taboos but provides a playbook for other brands to follow. Isn’t it wild that in 2024 when information ...

Typically adverts for menstrual products have tended to steer clear from showing anything associated with actual periods. But a new campaign by Bodyform is aiming to break every traditional taboo in ...

In January of this year, Essity, the parent company of Bodyform, and its agency AMV BBDO marked a decade of groundbreaking ads such as ‘Last Lonely Menopause’ and ‘Viva La Vulva.’ These campaigns have ...

By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012) What do you do ...

After a man’s hilarious rant at Bodyform’s years of ‘lies’ about a woman’s ‘time of the month’ went viral, the company has responded with their own comedy apology. Disgruntled boyfriend Richard Neill ...

Bodyform, a provider of menstrual hygiene products, announced the launch of its line of menstrual hygiene products, which are designed to help combat period poverty. With a focus on accessibility, ...

Jeez, you can tell this lady's on her period. Fictional CEO of Bodyform, Caroline Williams, has responded to a Facebook rant, which went viral last week, that complained her company's adverts 'mislead ...

So, here’s a thing that’s currently happening: UK-based menstrual product company Bodyform has created a set of period emoji they’re calling “femoji.” The “femoji” consist of six specially-designed ...

Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...

Bodyform's advertising campaign also shows a man buying sanitary towels Bodyform has become the first brand in the UK to feature sanitary pads stained with red liquid, rather than blue, in its adverts ...