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In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Opinions expressed by Entrepreneur contributors are their own. User empathy helps put the customer at the very center of everything a business does, creating better products, memorable brands and ...

Forbes contributors publish independent expert analyses and insights. I write about navigating the unspoken rules in today’s workplace. Empathy in the workplace has long been relegated to a ...