“If we are not standardizing our content, how are we going to capture the data and personalize?” Even the most advanced solution can’t tell you how content is performing at a granular level without ...

The Interactive Advertising Bureau (IAB) Tech Lab officially released the IAB Dynamic Content Ad Standard after reviewing and incorporating public feedback, per an organization blog post. The IAB ...

Paul Murphy opined recently on the relative merits of standards versus standardization. To paraphrase, standards are good because multiple products do things in the same general way, thus making them ...

Omnichannel and marketing teams are continually striving to deliver personalized experiences to better engage their target audiences, which raises the question: “What is content standardization, and ...

BOSTON--(BUSINESS WIRE)--Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for the home, today announced that it has joined The Khronos Group as a Contributor Member, continuing ...

Amazon's Kindle will emerge as the e-Reader market leader and prime content supplier for electronic books. But the company isn't doing anything to help improve content standardization. With the ...

Mitchell Grant is a self-taught investor with over 5 years of experience as a financial trader. He is a financial content strategist and creative content editor. Standardization ensures that certain ...

ATLANTA, Nov. 17, 2020 /PRNewswire/ -- eVolve MEP and ENGworks Global have announced their partnership to develop a new mechanical, electrical and plumbing (MEP) industry content standard, which will ...