A campaign you manage has been doing well for months. One day, you check on the performance only to see that conversions have dipped. If you work with Google Ads long enough, you’ll inevitably ...

When comparing or combining an area or volume it is important to measure the objects using the same units. Without converting the areas into the same unit, it might be difficult to tell, for example, ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

In the world of Google Ads, profitability remains the ultimate goal, driving PPC advertisers to constantly refine bidding strategies. In recent years, value-based bidding (VBB) has helped businesses ...