Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

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In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

First-of-its-kind offering delivers contextually relevant value-added services and cardholder benefits at the right moment in consumers’ online shopping journey The components of the legacy loyalty ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

DEERFIELD, Ill.--(BUSINESS WIRE)--Walgreens today announced the launch of myWalgreens, a complete reinvention of its customer loyalty program to offer customers extensive new benefits, including the ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

American Airlines announced that passengers purchasing basic economy tickets will no longer earn AAdvantage miles or Loyalty ...

AI-driven loyalty program helps retailers and manufacturers enjoy greater visibility into farmer purchasing preferences, resulting in improved product development and marketing. Farmers benefit from a ...