Car companies are now moving further afield in their digital transformation journey, and are setting new metrics and goals to measure how successful they are in pursuit of their digital future. As a ...
A major new global study from IDC reveals both the main drivers of digital transformation as well as the biggest barriers to it. The study then goes another step further, uncovering the top key ...
As its name suggests, digital transformation is in a state of flux. Business leaders are increasingly acknowledging the importance of implementing a strategy for making digital tools and ideas the ...
Dublin, Sept. 16, 2019 (GLOBE NEWSWIRE) -- The "Digital KPIs Transforming the Automotive Industry" report has been added to ResearchAndMarkets.com's offering. The automotive industry as we now know it ...
If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter ...
that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities at major multinational brands found that ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Morris, co-founder of ...
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