Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Direct Marketing Solutions (DMS), a world-class, integrated direct marketing company and one of the largest marketing mailers on the West Coast, today announced the acquisition of Mailing Services of ...

This week’s VO School Podcast discusses the principles of direct marketing. As voice actors, we find projects a variety of ways via agents, online casting, our websites, and networking. Direct ...

IBS Direct, a longtime direct marketing printer and services provider based in King of Prussia, Pa., has been acquired by a group of private investors led by managing partner Manny Ortiz. Logan ...

Who or what are you? The Direct Marketing Association (DMA) is the largest professional body aimed at protecting and promoting the interests of the thousands of businesses operating in the UK’s ...

Access of our Direct Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best. Traditionally, companies have considered advertising as their obvious ...