It’s time for a resurgence of this underrated value to build stability, trust, and a shared sense of purpose, thus laying a strong foundation for navigating uncertainties and achieving collective ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

When most people think of QSR loyalty programs, (if they do at all) it’s usually on the order of buying X amounts of product and then receiving free food. Yet discount-heavy reward loyalty programs ...

Customer loyalty marketing is a major segment of marketing theory and considered one of the value propositions that a marketer can offer a potential customer. Customer loyalty marketing programs can ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

One adage you hear time and again in business is that a repeat customer is better than a new customer. Why is that? Because repeat customers spend more money – 300x more! Retaining customers can help ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Loyalty pricing at UK supermarkets does offer “genuine savings” but customers should still shop around as it is not always the cheapest option, the competition watchdog has found. The Competition and ...

I had a birthday last week, and it was a great birthday -- with email greetings and Facebook posts galore. I even got a few communications from companies that I do business with. I got a card from my ...

What is the most dangerous force in american business today? An excess of loyalty. Most executives, of course, place loyalty right up there with hard work and creativity on the list of cherished ...