In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Insurance isn’t necessarily a fun product. For most folks, it’s a necessary evil. But with the help of a perky pitchwoman named Flo, Progressive has put a bit of joy into the process. Chief Marketer ...

But it’s in those unglamorous, behind-the-scenes moments where trust is won or lost. Will we breathe a sigh of relief when a ...

Dr. Rick is the latest Progressive celebrity who's fast becoming a fan-favorite. Unsurprisingly, the actor in question is an ...

Progressive (PGR) did one of the dumbest things possible in December by creating a friend for Flo, its perky insurance pitchwoman: "The Messenger" is a road warrior-type who enthuses about insurance ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

Flo from Progressive on the Barbie red carpet in 2023 - Jfizzy/Star Max/Getty Images While she might be best known as the perpetually-perky Flo from the Progressive insurance commercials, Stephanie ...

Take a safety pin, and measure out where it will fit on the back of the name tag. Then do the same for the button. Then take your glue gun, and place a large strip of glue horizontally down the name ...

Get a compelling long read and must-have lifestyle tips in your inbox every Sunday morning — great with coffee! Flo the Progressive Girl. What comes to mind when I mention this media phenomenon? You ...

A long, long time ago, cavemen and lizards ruled the insurance world. Then came Flo. The goofy, spunky sales clerk in red lipstick, retro hairdo and "tricked-out name tag" has become a marketing ...

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...