Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

However, many marketers are finding it difficult to achieve true personalization due to incomplete or low-quality data profiles. It's hard to provide personalized experiences to your audience when you ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike — utilizing an activity that has ...

Do gamification strategies really motivate employees and customers? Are they valid ways to recognize, reward and encourage a deeper learning of concepts for better business outcomes — and push people ...

Gamification isn’t just about fun. It’s not about turning the office into a playground or giving adults shiny gold stars. It’s more practical than that. At its core, gamification is about structure, ...

Following is Part 1 of the Retail TouchPoints series focused on Retail Wins In Gamification. In this article, thought leaders and experts in the gaming space discuss the current state of gamification, ...

Gamification has become a go-to tactic for engaging consumers and employees alike in recent years. By applying elements of typical gaming activities such as continuation streaks, point systems and ...

According to a new study from Research N Reports, the global healthcare gamification market is expected to grow at a compound annual rate of 55 percent, reaching $4.2 billion by 2022. The report ...

Gamification, the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. But the always-on digital and smartphone age has ...

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