An innovation conference here and a creativity seminar there. It seems that nearly every speaker at professional events tries to weave in the now omnipresent concepts of inventiveness, originality and ...

In marketing, 'creative impact' was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. As part of The Drum's Creativity in Focus Deep Dive, ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

A good idea can mean the difference between an effective marketing campaign or a dull one, a money-making product launch or a dud, a business success or a business failure. And it’s certainly true ...

Creativity is a uniquely human quality that's difficult to define and, perhaps, even harder to objectively measure. Of course, that doesn't mean that scientists haven't tried, and a study published in ...

Advertisers obsess over how to use data to optimize their media selection and targeting strategies. It’s time to do the same with their digital creative. For years it has been well noted that creative ...