The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

The growth of connected TV advertising isn’t simmering down anytime soon, even if most of the key ingredients are scattered or missing – like, say, an industrywide standard for campaign measurement.

A problem doesn't last a lifetime. But how you deal with it can make it linger for years without resolution. In my studies about the topic, I've identified that, in addition to everything that ...

Te Herenga Waka — Victoria University of Wellington provides funding as a member of The Conversation NZ. Te Herenga Waka—Victoria University of Wellington provides funding as a member of The ...