One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Someone might need to update Andy Warhol’s “Campbell’s Soup Cans.” The iconic labels on the flagship product of Campbell Soup Co. are getting their first redesign in five decades. The famed ...

Merging drink and design is not a new phenomenon; beverage marketers love to invest in clever and fun packaging. Who doesn’t have a collectable bottle or two somewhere on their shelves? But with the ...

Whether you're preparing to address a company direct mailing or labeling a batch of file folders to hold client documents, you want your output to look professional. If you've already worked with ...

Red Stripe has announced the six finalists in its special edition label design competition to commemorate the upcoming Paris Olympics. The competition, which garnered an overwhelming response with ...