The top priorities for today’s customer lifecycle marketing initiatives; The biggest obstacles that prevent marketers from achieving their lifecycle management goals; The role that social media and ...

In an age where customers can engage with brands more closely than ever, brand advocacy, when wielded correctly, can be a company’s greatest marketing weapon. One of the best ways to strengthen ...

Lifecycle marketing includes all of the different types of marketing activities you do depending on where your customers are in their relationship with your business. External marketing that attracts, ...

Keeping your customers engaged throughout the lifecycle of their relationship with you can turn them into advocates who market your business for free... Life cycle marketing includes all of the ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

Marketing has a problem. As the business has trumpeted the rise of “customer obsession” and the “empowered consumer,” marketing’s role is woefully unclear. Marketing has a problem. If we’re being ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

In today's digital world, content is currency. To personalize customer experiences across channels, B2B and B2C marketers alike create content for four different audiences, on average, and 28% of B2C ...

In recent years, B2B companies have witnessed a profound shift in the way business buyers engage with them. Today’s buyers make decisions in groups and are inclined to maintain their anonymity for ...

Like everyone else with ad dollars to spend, healthcare marketers are hungry for data. Spurred in part by COVID-19 but still accelerating an ongoing reality, companies have rapidly reallocated budget ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.