The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”). A logo, they say, is not ...

Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, ...

All Drexel University logotypes should be implemented using PNG image files with transparent backgrounds. Do not flatten, add a background color, or create JPG versions of logotype artwork. When a ...