When it comes to building a personal brand, Purdue Global’s Martin McDermott frequently shares a simple formula with his students: Input equals output. “Everyone has a personal brand. Sometimes your ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Personal branding isn’t just a buzzword, it’s a game-changer for ...

Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. These days, people don’t just Google companies; they Google ...

In today’s competitive business landscape, personal branding has become essential for professional success. It’s more than a buzzword; it’s a strategic tool that influences how others perceive you and ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

Hewlett Packard (HP) is one of the UK’s biggest personal computer brands. In the IT market, communications have tended to focus on deals or technical specifications. In response to this, HP launched ...