WHAT YOU NEED TO KNOW: Using proprietary ball-flight models, predictive algorithms and company research of dozens of premium golf ball brands, Ping is introducing Ballnamic, a web-based, ball-fitting ...

We've extolled the virtues of the launch monitor and how it has expedited the fitting process, dialing in differences that when combined with the eye of a trained fitter will lead you to the right ...

I was appalled the other day when a friend texted, “BTW, I bought a new driver.” I knew he didn’t get fit for it. I knew it came from some online deal that caught his scrolling eye. I knew it was ...

Most golfers select their clubs off the rack. They walk into a pro shop or golf store, pick up a driver, waggle it a few times and decide, largely based on feel and appearance, whether to put it into ...

GOLF’s Jonathan Wall had the opportunity to go through Ping’s PLD experience at the company’s headquarters in Phoenix, Arizona. Here’s a detailed look at the extensive putter fitting process.

David Keywood - a 2 handicapper - visits the Ping fitting centre and comes away wondering why he didn't do so earlier! The Ping Fitting Centre is located at Gainsborough Golf Club in Lincolnshire. I ...