The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Predictive marketing is climbing the list of the buzzwords du jour - yet adoption remains relatively low. Barb Mosher Zinck examines why predictive marketing is gaining ground, and the obstacles in ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of predictive ...

Marketing has always been about understanding people — what they want, how they behave and how they make purchasing decisions. Traditionally, marketers relied on intuition, surveys and historical data ...

The tools available to marketers are endless – from data analytics to creative software, the sky’s the limit when it comes to creating new programs that simplify and optimize a marketer’s job. But ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Pauline Brown is Director of Marketing at Dataiku – the software developer behind Dataiku Data Science Studio (DSS) - which is disrupting the predictive analytics market with an all-in-one predictive ...

Everyone knows the saying: "A picture is worth a thousand words." In today’s world of social posting, it’s never been truer. But how do you predict which of those "thousand words" are truly relevant ...