Intent to purchase: it is perhaps the least discussed and most important aspect of conversion optimization. Ultimately, you focus on improving your website conversions to attract leads, build better ...

When businesses evaluate their sales funnel, they often aren’t getting the full story. Today’s marketing and sales environment is growing increasingly complex as consumers become active on an ...

Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm‘s technology? AB: Measurable performance. Brand marketers ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Amazon Ads announced several new capabilities that leverage its deep, full-funnel insights to help brands launch new products and extend its sophisticated measurement and optimization ad tech to all ...

AUDIENCEX, the leading integrated performance marketing and technology company, announced a year of robust growth fueled by advancements in AI, predictive intelligence, and customer expansion.

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...