Hype around the metaverse may have dissipated, but brands remain interested in leveraging online games to foster affinity with young consumer groups that have largely shunned traditional media. Wow ...

A scene from Hilton Honors’ metaverse commercial.. Photo: Courtesy Company The best place to meet your customers might be in a video game. This week, Hilton Hotels rolled out a new membership rewards ...

Wow Bao is once again breaking barriers with a full integration of its Hot Buns Club rewards program in the metaverse. US-based Roblox players who visit Wow Bao’s virtual experience, Dim Sum Palace, ...

Roblox will begin rewarding creators for persuading players to partake in and return to the metaverse gaming platform. According to the company, two new “Creator Rewards” programs, as well as new ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Do you remember when brands launched their first products in Second Life, ...

Fast-casual Asian bao bun concept Wow Bao announced its latest foray into the metaverse: the company launched a virtual dance club and lounge on Roblox on Wednesday morning. This new gamified ...

Shares of popular video game and digital experience platform Roblox (NYSE:RBLX) have been on the retreat of late following another "perfect storm" of issues. Despite the latest surge of negative ...

Kids retail company Claire’s has opened its first metaverse activation on Roblox, becoming the latest brand to entertain virtual communities. Dubbed “ShimmerVille,” the experience is a multidistrict ...

Beginning this week, retail giant Walmart will launch two distinct virtual reality (VR) experiences as part of its newest campaign, venturing into the metaverse. The first is Walmart Land, and the ...

Roblox's live event with The Chainsmokers, an electronic music duo with billions of listens on Spotify, is kicking off its concert with a permanent presence via a branded experience called Festival ...