Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers ...

Target audience segmentation is the process of dividing a target market into smaller, more defined groups based on shared characteristics such as age, gender, location, interests, and behaviors. This ...

It can be daunting to know where to begin when researching your target audience. If you give it a quick Google, you will see a multitude of tools vying for your interest and offering insight after ...

Target market refers to a specific group of potential customers that a business aims to reach with its products or marketing efforts. Target market refers to a specific group of potential customers ...

Brightcove has released new capabilities in its Video Cloud platform that allows customers to create audience segments based on video engagement data. Being able to create audience segment data will ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

As the Covid-19 pandemic hit Indonesia in 2020, most consumers stayed at home, like many other countries in Asia Pacific. This resulted in Indonesian telco Indosat Ooredoo seeing the accelerated use ...

Personalized customer service goes beyond addressing customers by their names or asking how their day is going. In today’s data-heavy marketplace, personalization means leveraging customer and ...