Apple's big "Awe-dropping" iPhone 17 event on Tuesday introduced a new slimmer "Air" model. The new AirPods Pro 3, Apple Watch Series 11, and Apple Watch Ultra 3 were also shown off. Apple is keeping ...

The Fruity Cargo Cult Apple's supreme dalek Tim Cook has tried to calm jittery investors worried that AI might finally kill off the sacred iPhone cash cow. Speaking during Job's Mob’s Q3 2025 earnings ...

Tariffs have defined the tech industry this year, causing massive changes to product pricing, manufacturing, and distribution. However, one of the world’s biggest tech companies says that its hot new ...

Nike has also acknowledged strategic mistakes, including an overemphasis on online promotions and a lack of product ...

Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

The top priority of Tim Cook is reportedly the Apple Glasses, and a reveal may finally happen next year, according to a ...

Apple CEO Tim Cook wants you to know that tariffs have nothing to do with the iPhone 17's higher prices. "There's no increase for tariffs in the prices to be totally clear," Cook told CNBC's Jim ...

Reports of Tim Cook's 2026 retirement may have been exaggerated. It seems Apple won't be transitioning to a new CEO anytime soon, and even when they do, Cook will likely stay on as Chairman of the ...

According to a regulatory filing published on Tuesday, Cook purchased 50,000 shares of Nike stock on December 22 at an ...