The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Many organizations today are overwhelmed by vast amounts of data from diverse sources, such as consumer interactions, market trends and operational processes. Mastering data management and analysis is ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Strategic decision-making is the backbone of any successful business. Having navigated both prosperous and challenging times in my career, I've come to realize the decisions we make can shape the very ...