The digital advertising industry is at a decisive turning point in the protection of consumer data. While Google’s latest update to the phase-out of third-party cookies may have marketers thinking ...
With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in ...
Boris Dzhingarov, founder of ESBO Ltd, leads a global Digital PR & SEO agency dedicated to enhancing brand awareness and visibility. As privacy regulations tighten globally and third-party cookies ...
In today’s digital world, consumer privacy has become a hot-button issue. With frequent data breaches making headlines and new privacy laws emerging across various states, consumers are increasingly ...
Marketers spent years chasing third-party cookies, but that well seems to have run dry. Browser blocks, data laws, and platform walled gardens have pushed cookies to near extinction. Top brands, ...
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming ...
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