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USA Today publisher Gannett said they “blocked 75 million AI bots” - “around 70M from OpenAI.” Their CEO wants to stay in Google’s “blue links”, but not in AI Overviews. Gannett said “there’s not meaningful traffic coming from AI search.” LendingTree said the same - “AI referral traffic is way lower than SEO.” BUT and this is a big one - LendingTree said “from a conversion perspective, it’s night and day when you get traffic from LLMs or AI Overviews. It’s a 4-5x conversion rate.” This course sh